A Holiday Message to All --DeWese

Going the extra mile and spending the extra hours can't be limited to some special occasion. In our fiercely competitive business, print salespeople must provide personalized sales service year-round.

Stick Around After Sale

Sales service is different than customer service. Customer service in our industry happens after the sale has been made and when the job is in the shop. Of course, great customer service can lead to repetitive sales. Too many salespeople abdicate their futures to the customer service department. Unfortunately, these salespeople—caring only about their commissions—bring in a job, dump it in production and leave the customer communication to the CSRs.