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Print buyers become loyal to value bundles that contain exemplary sales and customer service. Although they frequently can't articulate precisely why they are loyal, all things being equal, customers would rather buy from the printing company that makes them feel good. Or, from people who are the most professional. Or, from people who are the most fun. Or, from people who give them the most peace of mind. When customers would rather buy from you, they are more apt to care a little less about your prices.
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- Companies:
- Compass Capital Partners
- NAPL
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