Year in Review — Big Deals Make Comeback

Transactions might have dominated the campaign, but a few major issues saw some degree of resolution in 2007. Their ramifications, however, may not be felt completely for several years to come.

The prayers of many in the mailing industry were answered when Congress pulled off a shocker by passing postal reform legislation during the lame duck session of Congress. The move is expected to help stave off the “death spiral” of increasing rates and decreasing volumes. However, a rate case later in the year would create more howls by direct marketers forced to redesign their mailers.