Supply Chain Changes: New Publishing Paradigm
The changes that are affecting the publication printer are the result of the changes affecting their publisher client base. These changes started with the introduction of the Internet during the 1990s. However, they are further impacted by the introduction of tablet- and mobile-based technology.
In the case of newspapers and magazines, the increase in media channels created significant competition for ad spend, with an edge toward online placement due to the "potential" for greater reach and lower cost of placement. The two recessions occurring in the last 10 years added an additional dynamic, in that overall spend was down across the board. This drove publishers to look for new revenue streams.
David Zwang specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. He can be reached at david@zwang.com.
