Supply Chain Changes: New Publishing Paradigm

Specialty Pubs, Multi-Touch Offerings

As a result of the decline in ad revenues, publishers have been looking for new ways to deliver their content and subscriber base to advertisers and marketers. The creation of targeted, specialty publications has increased, offering a more targeted ad sell to advertisers. Publishers have also started to focus on multi-touch offerings using a combination of print, online and—as of late—tablet distribution. Larger publishers that have other media outlets, like newspapers, TV and radio, are also offering them as a part of their new programs. Additionally, some publishers are now testing the waters with catalog sales in an effort to leverage those relationships. Content monetization is now their main focus.