Supply Chain Changes: New Publishing Paradigm
A New Ecosystem
While each publisher may have different business needs, there are business and process transformations that will occur for all of them to some extent. In the first diagram (on the next page) you can see how these new dynamics are affecting the roles and responsibilities in the publishing supply chain ecosystem. These are the before and after business model views of some of the many publishers and publication printers with whom I have recently spoke. In the before view, these publication printers were able to incrementally excel at their role, but were limited to their growth potential because of the distractions beyond content monetization. It also shows the limited role of the print service provider.
David Zwang specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. He can be reached at david@zwang.com.