Larger than Life Book for KISS –Cagle

It was almost easy to forget that music was KISS' line of work, as it seemed to take a back seat to the grandiose, the bombast, the theatrics and spectacle that accompanied the quartet's brand. And what a brand it was and remains; bassist/demon egoist Gene Simmons—whose marketing savvy may stretch farther that his legendary tongue—assigned the KISS logo to damn near anything imaginable, as long as it promised profits. More often than not, he was right.