Larger than Life Book for KISS –Cagle

But while the face of KISS has changed throughout its 40 years, the marketing express train has roared incessantly. And, now the larger-than-life band that brought us anthem hits "Rock and Roll All Nite," "Beth," "I Was Made For Lovin' You" and "Detroit Rock City"—not to mention used the blood of band members in its iconic 1970s comic books—has raised the bar for marketing excellence. The "KISS Monster Book" (First Light Publishing) eclipses all coffee-table publications.