Public vs. Private — Wall Street Sways Fortunes

The move helped accelerate VistaPrint’s investment initiative, which also helped filter out possible competition from would-be emulators with smaller bankrolls. The company will have invested $25 million in software development and $80 million in marketing during its fiscal year ending June 2008.

Having a strong balance sheet enables VistaPrint to make day-to-day operations investments that resemble the annual capex budget for many printers, according to Keane. Current quarterly capital investments (excluding the software development budget) were expected to total $25 million.