Binding and Finishing: Shifting Gears

The consultive approach was the buzz word for 2009's show, and this was evident at the C.P. Bourg booth. Jim Tressler, director of branch operations and Mid-Atlantic regional sales manager, likes to help clients find developing market niches. "We try to help them buy technology and have ROI strategies that will make money for them down the road, not doing the same old, same old," he says. "It's not a legacy world anymore. The beauty of a hybrid workflow—'finishing on-demand'—is the customer can plug-and-play, and grow with it."