Binding and Finishing: Shifting Gears

Andre Palko, the creative president of Technifold USA, wowed customers with his Bindery Success Today "magazine," which was a slickly designed product catalog disguised as a B2B bindery publication. The magazine trumpeted the company's 10-year anniversary.

"I tend to see the bright side of things," Palko remarks. "With less traffic, I can talk more to each customer. I spend 20 to 30 minutes with them and find out things that I wouldn't learn otherwise. People who came to Chicago for the show have done their homework, invested time doing research."