Binding and Finishing: Shifting Gears

So was PRINT 09 a success, even giving it a partial pass for being in the wrong economy at the wrong time? In fairness to the promoter, Graphic Arts Show Co. (GASC), the show must go on, even in the worst of circumstances. GASC certainly did its part in offering incentives for vendors to bring heavy equipment and in trying to attract visitors through a personalized marketing campaign targeted at specific market segments.