2013 Hot Print Markets: Food for Thought, Profit
The year 2013 need not represent an unlucky number for our medium. The no-real-growth and rising-inflation (or stagflation) economy will shake out many printers of the past and provide very substantial opportunities for forward-looking companies crossing over to omni-channel media. Yes, printing has been condensed into a mere channel, and a narrow one useful in but a few hot applications and combinations. Here, for the heroes, are the "who," "wheres" and "whats" for a clearly happy New Year in the cloud of new media.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
