2013 Hot Print Markets: Food for Thought, Profit
Related and relatively anemic is #16-ranked personal care ($390B, +2 percent; with $5.9B to print, +4 percent). Nearly one-half of sector print ad expenditures will be for personal hygiene, bypassing fragrances and cosmetics—not pretty for packaging, FSI scent-strip and POS print. Chain drug inserts will remain at previous year levels, but animal care print is jumping. Pet pharmacies, grooming and medical service providers are pawing print, especially with VDP direct mail and retail event large-format screen and digital.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
