2013 Hot Print Markets: Food for Thought, Profit
Suprisingly, publishing ($78B, +0 percent; with $11.6B to print, +6 percent) will grow to No. 3 in print as many more book titles are introduced via very-short-run digital printing and finishing. Periodicals "launch-to-fold" ratios are rising because of advertiser excitement over in-line personalization and variable lifestyle-segmented content and offers from collected metrics. The "ultimate magazine," ME, predicted by Mad five decades ago, is now technically available.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
