Also remarkable is that tablets and other non-print delivery of literature are creating demand for hard copies from new readers, on-demand of course. Newspapers, unable nor willing to cross media, will continue in diminishment of circulation and page count, thus folding FSI demand.
At No. 4 and No. 18, respectively, will be banking/insurance ($3.99T, +7 percent; with $11.6B to print, +4 percent) and investment/brokerage ($1.20T, +5 percent; with $5.6B to print, -3 percent). Commercial banking, losing money in retail, may withdraw up to one-fourth of all branches, but will deposit announcements in ROP, insert and direct mail print. Online and mobile banking will be forced onto consumers with intensive pre-closing POS, out-of-home and rewards print.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org