2013 Hot Print Markets: Food for Thought, Profit

The next-gen of smart charge/credit cards will debut with transit and direct mail print. Look for the return of store cards and other affinity products that will boost plastic card, security and transpromo direct mail print.

Insurance and investment banking will intensely market both risk and wealth management using production digital VDP for one-to-one direct mail, bound instructional documents and viewbook presentations. Conventional static newsletters, offering circulars, and other narrow web and sheetfed work will remain flat as these sectors install in-plant production digital capabilities.