2013 Hot Print Markets: Food for Thought, Profit
Telecommunications ($1.48T, +7 percent; with $11.5B to print, +5 percent) will be the No. 5 biggest buyer of print with ring-ups for large-format screen and digital. The defining winners in the smart phone and tablet shake-out will emerge this year after a huge cross-media spend. Mobile device sales are slowing and new products unsold will force makers and service providers to re-excite demand. Mobile apps and QR codes are now a "must provide" by smart printers (not an oxymoron), along with mobile site and SMS (short message service) management.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
