2013 Hot Print Markets: Food for Thought, Profit
Raising the roof on promotion, though still in a no-growth basement, is real estate ($1.95T, +2 percent; with $10.4B to print, +4 percent) at No. 7. Residential new and resale housing will not recover, therefore building volumes of open web and sheetfed home-buyer guides. Add digitally personalized, short-run viewbooks for the suffering commercial real estate segment. Malls, high-rises and strips will exchange in many languages.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
Related Content
Comments
