2013 Hot Print Markets: Food for Thought, Profit
Stalled at No. 10 is automotive ($1.96T, +4 percent; with $9.0B to print, +
Travel/hospitality ($872B, +5 percent; with $7.9B to print, +3 percent) checks in at No. 11. Loyalty programs with transpromo print reinforcement will return; direct mail over e-mail. Hotels and resorts are upgrading properties and both ROP and bind-in print as the new formula is lower occupancy and higher room rates—perhaps a model learned from the paper industry. Transit, in-room publications, screen signage, outdoor, and large-format POS will level.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
