2013 Hot Print Markets: Food for Thought, Profit
At No. 12 is gaming/wagering ($655B, -2 percent; with $7.4B to print, +0 percent). Bets are off as this over-built and under-payout industry craps out. Casinos and on-track/off-track betting will cut personalized print CRM, but ante up outdoor and ROP in pursuit of new and return traffic.
Fashion ($600B, +6 percent; with $7B to print, +11 percent) is size No. 13 in '13. Dressing up windows and walls will be wide-format digital and screen on clear and opaque cling substrates with five to seven metallic and neon color stations. New hybrid presses will bring about a resurgence of catalogs and bind-in inserts wearing spot textures and parade-runway articulation. Prêt-a-porter QRCs, sound paper and TXTs in a P2M sequence will push-message followups and transactional capability.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
