At No. 14 is entertainment ($888B, +5 percent; with $5.9B to print, +7 percent). Consumers, needing relief from the steady stream of real-world violence, will virtualize via streaming media (+12 percent), but at leveling participation as interactive gaming and other media segments are vilified for portrayals of graphic violence. The inevitable paradign shift will be to non-violent integration of gaming with social media; playing avatar co-existences with "friends" and strangers. "Send a material message" one-off print will ensue as digital-on-demand-and-mail greetings, posters, and use-your-imagination 3D print.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org