2013 Hot Print Markets: Food for Thought, Profit

At No. 1, packaged foods ($1.15T, +4 percent; with $17.8B to print, +11 percent) is the most appetizing place for print. The expensive, rented by the half-inch, shelf space in supermarkets and other retail outlets hungers for smart printing in-pack, on-pack, near-pack, in-aisle, on-cart, end-aisle, on-shelf, dangling down and topped with near-field QR codes, Augmented Reality and nano-propertied inks and substrates that wink, blink, bubble, scratch and talk. These motivate product purchases and, also in the cart, containers, lids, sleeves, bags, wrappers and labels that are two-thirds of this sector's print demand.