2013 Hot Print Markets: Food for Thought, Profit
Beware that a new industry will capture this space if we fail to embrace large-scale, one-off output that leads to static follow-on, metric-segmented print. Also, attend a performance and sell live concerts/events print. Posters, outdoor signage, handouts, programs, seat statics and event-themed merchandise "star" our medium in the leading role.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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