2013 Hot Print Markets: Food for Thought, Profit
The twin big boxes, No. 17 discount retail ($1.39T, +6 percent; with $5.6B to print, +4 percent) and No. 19 home improvements ($735B, +0 percent; with $5.1B to print, +2 percent) will disappoint web printers in '13. FSIs will be cut back by half, and tests in catalog marketing abandoned. In-store signage with co-op programs will increase, along with couponing and loyalty program VDP.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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