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At No. 21 is security/protection ($220B, +0 percent; with $4.5B to print, +9 percent). The rise of violence in public places means more and better personal identification documentation and possibly a national ID smart card. Property protection and data/document integrity/security will resume direct mail appeals for workplace, household and computer safety.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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