2013 Hot Print Markets: Food for Thought, Profit
Leisure activity ($194B, +3 percent; with $4.1B to print, +2 percent) at No. 22 will engage out-of-home, literature distribution and FSI discount couponing to entice hard-working consumers to time-out. Workplace incentives and contests will include discounts and reward print, admission cards and other transactional print.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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