2013 Hot Print Markets: Food for Thought, Profit
Inclusively, the 25 largest buyers should constitute more than 95 percent of total print purchases. You can't afford not to concentrate sales efforts in the best of these sectors, in essence becoming an expert provider to verticals rather than a horizontal generalist. Happy hot marketing! PI
About the Author
Now in its 34th year, Vincent Mallardi's "Hot Markets" is the longest continuous forecast of the printing industry, by sector, region and product. The complete report, and database access for custom and regional analysis, is available to subscribers by texting vincem to 90210, or via e-mail at vince@pbba.org.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
