2013 Hot Print Markets: Food for Thought, Profit
Highest-performing segments will be healthier snack foods; prepared, ready-to-eat entrées; and small-portion, baked goods/desserts. Kraft's recent spin-off, Mondelez, promises to "unleash a global snacking powerhouse " and Campbell's Go soups in soft pouches are among several hundred totally new brand and packaging launches— most drawn from global cuisines.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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