If food print doesn't fill the pressroom, check out No. 6-ranked beverages ($499B, +6 percent; with $10.9B to print, +2 percent) and No. 15-ranked food services ($827B, +3 percent; with $5.9B to print, +5 percent).
Refreshing new packaging shaken and stirred with stand-out point-of-sale will pop in '13. Honest Kids is one of eight new lines of exotically enhanced, wrapped and labeled juice drinks/teas/waters hitting the shelves and sitting atop mass-merchandise displays. Sponsorship and event print are soaring, or diving as with Red Bull's recent extreme-skydiving spectacle. The energy drink giant is introducing three new brands along with a mobile, social interactive, AR racing game where the printed can directs the action.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org