2013 Hot Print Markets: Food for Thought, Profit
Out-of-home dining and drinking will come with a "side" of cross-media entertainment and wonder. A video, movie trailer or game at McDonald's will upload off a tray-liner, napkin, wall poster, tent card or hinged container; a sound and light show may be activated thermo-graphically when a beverage cup is filled; emanation-ink on a bar coaster alerts the customer for another round. Together with premiums, signage, back-lits, scratch-offs, containers, labels and other standard fare, there's no better print combo than with foods and beverages.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
