2013 Hot Print Markets: Food for Thought, Profit
Print ROP, bind-ins and FSIs will increase by more than 15 percent along with more than 3,000 pieces of supporting direct mail to every physician. This "ask your doctor about" pull-through form of advertising will be banned eventually as it drives up the cost of health care, so get onto it while it lasts.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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