2013 Hot Print Markets: Food for Thought, Profit
Hospitals and 3P providers will continue to change names and merge as with the Blue Cross franchise apparently not satisfied with crosses, shields and geographic limitations. Re-branding means wellness for print with large doses of out-of-home, transpromo VDP and enrollment FSIs with QRC/TXT links to mobile content. The in-plants that control more than one-fifth of health-related print may be surgically removed by our industry and replaced with facility management.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
