Trade Printers: Rising Web Lifts Boats

“Gang-run printing had started, but we pioneered the next level of it,” explains Doron. “Instead of limiting it to postcards and business cards, we started doing letterhead, brochures and envelopes...pretty much everything else. By doing that, we were able to cut overhead and costs dramatically.”

Since then, the company has enjoyed solid year-over-year growth, and Doron states that Zoo Printing now boasts one of the most expansive product lines in the trade (prime products are business cards, postcards, brochures, catalogs and vinyl banners), enabling it to become a one-stop shop for customers. Several other factors have spurred growth: