Book Printing Outlook — Opportunities Abound

In order for Quebecor World to thrive in 2008, the company needs to be “the easiest guy to do business with,” according to Clarke. That entails, among other things, being responsive to client needs for driving more turn time out of the final product’s equation.

“It will be interesting to see if there’s a radical change in paper prices, and how that might impact the ‘B’ list books,” Clarke says. “If there is a radical uptick in prices, I think we’ll see a more aggressive application of speed-to-market, extreme publishing concepts. Publishers will be challenged to manage inventory and, at the same time, it becomes a challenging environment for us to assist them in getting product to market.”