Book Printing Outlook — Opportunities Abound

It was a solid year for the trade sector, as well. Citing Association of American Publishers (AAP) statistics, Lane notes that adult hardcover year-to-date sales enjoyed double-digit growth. That growth has been driven by blockbuster performances from the best-seller lists.

“We have been able to respond quickly to a title’s exceptional growth at any given time,” he adds. “That’s one of the value propositions we offer to customers: flexibility and responsiveness to our publishers’ immediate reprint needs. RR Donnelley also continues its investments in one-color, 8˝ and 9˝ equipment, and as a result we are prepared to continue to meet the growing customer needs.”