A Marketing Success Story —Sherburne

I CAME across a terrific success story recently as I was researching the small commercial and quick printing market that I wanted to share with you. It demonstrates a unique sales and marketing approach, and the business results are incredible.

Ron Weber founded Zip Mail Marketing in 2003. The company is located in Rancho Cordova, CA, a suburb of Sacramento. Prior to starting up Zip Mail, Weber had retired as a real estate developer, and prior to that was an internal theft investigator for 15 years. As he points out, neither of these professions had anything to do with the printing industry. And one could certainly argue that 2003 wasn’t the best possible year to start up a new printing business, considering the struggles we have been undergoing as an industry.