A Marketing Success Story —Sherburne

Weber projects 2006 revenues at $8.5 million and the company is currently producing more than four million pieces of mail per month. Weber also hired a graphic designer to bring design work in-house that had previously been outsourced.

Any good marketing plan will identify an appropriate sales strategy. Zip Mail Marketing chose to use inside sales reps out of its Rancho Cordova headquarters and now employs four. These sales reps are still using junk mail as their primary prospecting source. One enterprising rep is even buying junk mail off of Internet site Craigslist.com to access a wider variety of mailers.