A Marketing Success Story —Sherburne

Once the company secures a customer, Weber reports that 90 percent of the business comes in via the Internet, making the workflow clean and simple, and optimizing the cost of sales for ongoing business. The firm is now gaining a national reputation, and drawing work from all over the country.

Weber attributes the company’s success to the fact that they had a different business model from an equipment standpoint and to its unique market approach. “When someone wants to print and mail, many printers don’t do both,” he notes. “They will produce the pieces, and the mailer must find a mail services house to finish the project. Once you send that client down the street to a mailer, you lose control and they don’t return because the mailing house will send them to their preferred affiliated printers for future work. We knew we needed to change the image of this business and offer a one-stop shopping model.”