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A Solid Strategy
The Zip Mail Marketing story proves beyond a doubt that establishing and executing upon a solid marketing strategy delivers results. As this story demonstrates, the plan need not be complex. While others are complaining about a tough market, Weber is tripling his business this year.
He has identified a clear customer need, assembled the portfolio of products and services to meet that need, combined with competitive prices and exceptional service. And he has provided his sales team with a sure-fire process for finding prospects and closing the business.
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