A Marketing Success Story —Sherburne

Weber and his team should be applauded for their innovative approach and their dedicated follow-through. There are lessons all of us can learn from this story. PI
—Cary Sherburne

About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@SherburneAssociates.com.