A Marketing Success Story —Sherburne

During 2002, working out of a 12x12-foot room, the trio studied the market to decide how best to structure their new business. Once they knew they would be offering a combination of printing and mailing, and as part of their market research, they collected all of the “junk mail” that arrived in their personal mailboxes. Weber says, “If you are looking for customers who are going to do a lot of production mailing, where better to start than your own mailbox?”