A New Player Enters the Consolidation Competition

Officials say that the merger will work because there is almost no overlap in the services the two companies provide.

"Watt/Peterson has been a national leader in high-quality sheetfed printing for many years," notes Dave Peterson, sales vice president of Watt/Peterson-Cimarron. "Cimarron has a similarly strong national reputation for web printing: cost-effective printing services for direct marketing campaigns, direct mailing services and spiral binding. Now, customers of both organizations can take advantage of the greatly expanded services."