A New Player Enters the Consolidation Competition
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"Our salespeople have been walking by business we didn't even know was there," he explains. "Cimarron is really into direct mail, and when our salespeople told customers we could now provide it, suddenly they were asking them to give quotes on it."
As the company looks for new acquisitions, it will follow the same strategy it used in this first one, Watt explains.
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- Companies:
- Heidelberg
- Universal Printing
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