A New Player Enters the Consolidation Competition

"They've come to see everything in terms of adding to the bottom line," he observes. "The emphasis is on the stock price. They've lost their focus and forgotten who is paying the bill. The customer demands attention, but that's not the attitude that's flowing from the top."

As it expands, Watt is careful to note, the company will also be carefully keeping up with technology. The firm has just added a new prepress area, for example.