Primary Color: Master of Its Own Destiny

"We want to be the leader in our industry when we see products that are game changers, and we want to be an early adopter," Dan Hirt states. "The HP Indigo certainly was that, allowing us to produce variable data pieces that are high quality, but at a larger size. The agency clients liked the (Indigo) quality, but always felt constricted by the size limitations. This allows us to offer high-quality, variable data printing in whatever format they need.