Primary Color: Master of Its Own Destiny

Using a Bigger Toolbox

Herein lies the secret of Primary Color's success: It simply stays in tune with its customer base, understanding their evolving needs, and staying current with technology and investments. Some of the tools they use involve printing, while others are more artistic, mechanical, or come from a marketing perspective. It is difficult to wrap one's head around Primary Color's value proposition, because it cannot be pegged down into a few product and service buckets.