Primary Color: Master of Its Own Destiny

In the final analysis, it's all about remaining competitive, according to Randazzo. Primary Color subscribes to a continuous process improvement initiative based on total quality management, Edwards Deming's 14 management principles and ISO standards.

"We need to continuously drive costs out of the equation," Randazzo says. "We need to be the low-cost provider—not the cheapest—to offer savings to our customers and to protect the margins that we're fighting for."