Primary Color: Master of Its Own Destiny

Taking Large-Format Global

One of the most recent developments at Primary Color is actually about 6,500 miles away—on the other side of the world in China. At press time, the new Primary Color facility in Shanghai was a mere three weeks old, the realization of a two-year journey that arose from a need to supply high-end retail, point-of-purchase materials and out-of-home advertising—a.k.a., the gargantuan signage that adorns modern city landscapes in the form of building wraps, billboards, bus/transit/street graphics and other outdoor attention grabbers meant to shock, impress and fascinate.