Primary Color: Master of Its Own Destiny

According to Dan Hirt, Primary Color president, the Shanghai expansion was simply a response to the growing needs of multinational retail clients, which are experiencing explosive growth in the Asia Pacific region.

"We decided to support our clients' growth in offering them the ability to have brand consistency and execution excellence, the same as they're experiencing here," Dan Hirt notes. "At the same time, they bypass customs delays and the cost of import duties, while allowing them to pay within the country. We're just really riding along with the expansion of our existing customer base."